WE& Capital

Changing the investment landscape

WE INVEST IN 
DISRUPTIVE 
BOLD 
DIVERSE 
FOUNDERS
Ideation
funding
advisory
democratization

ABOUT US

WE are WE&

The Challenge
According to a 2018 study by Equity Ventures, just 3% of Venture Capitalists are Black. Women make up 15 percent of general partners at venture capital firms, and women-led Startups received just 2.3% of VC funding in 2020. This presents a problem because venture capitalists tend to fund people that look like them. The current demographics of most venture-backed startups should therefore be of no surprise.

Venture capital is an industry reliant upon access — access to the right network, access to the right knowledge, access to the right opportunity. It is no secret that the technology industry, and specifically venture capital, has an extremely low representation of People of Color professionals in technical, leadership, and investing roles.

The situation is equivalent in the Nordics, and lack of investors who are People of Color and Female is prevalent.

If we want to ensure representation, and catalyze the power of diversity to help enable the boldest, most disruptive and impact-oriented founders to solve challenges to reach SDGs by 2030.

This has to change and the time is now. We are here to act.

The Mission
Founded in 2021, WE& Capital is on a mission to change the faces of the investment landscape and increase the number of diverse investors and amount of capital invested by the group by 10x by 2024 in the Norwegian and Nordic  investment and startup landscape through investing in impact-focused startups.

The Solution

  • Norway’s first early-stage investment company led by diverse investors in collaboration with key investors and institutions in the ecosystem

Investment Focus

  • Stage: Ideation to Seed (1st/2nd round investments)
  • Sector: Agnostic
  • Focus: Impact-oriented companies with exceptional founders representing some level of diversity
  • Geography: 1) Developed Regions (Nordics/Europe/US) and 2) Emerging Markets (Pakistan – for now)

INTERESTED IN GETTING IN TOUCH?

Contact us below